A successful journey begins: in 1981, Brian Sewell launches Profile Global in Wellington, NZ.
After ten years in the customs and freight forwarding business, Brian Sewell launched his own logistics company, Profile Global in 1981. His vision was to build a company that delivered the smooth and timely import and export of goods to and from New Zealand. Critical to Brian’s plan was the value given to building productive relationships with clients, suppliers and agents. “Business is all about relationships, namely how to listen so as to understand the person’s needs and how you can offer them value”. It’s a principle that underpins the success of Profile Global. The company has continued to grow and win business by offering their clients innovative and flexible freight solutions as well as value-added services.
1991 Profile Global became the New Zealand Agent for Henning Harders Pty Ltd, a family-owned Australian International Freight Forwarding business. Over twenty years, this successful alliance grew stronger and stronger as both companies worked well together, sharing the same philosophies and business culture.
In 2010, Henning Harders (Australia) Pty Ltd officially joined forces with Profile Global. A merger that provides Profile Global and its clients with increased economies of scale, improved market reach and shared expertise.
2015 Brian Sewell retires after 33 years with the company. Sonia Le Nigen-Brosnahan, who joined Profile Global in 1999, takes over the role of General Manager (NZ).
Today, Profile Global operates under Henning Harders (New Zealand) Limited. The group has 2 offices in New Zealand, 4 in Australia and over 130 staff, many with decades of experience in the industry. Sonia Le Nigen-Brosnahan remains General Manager (NZ) – ensuring that clients and partners continue to benefit from the values and principles Brian has instilled in his company.
As a single service destination for New Zealand, Australia and the global market, we can ensure great flexibility and a wide range of market knowledge. Our specialist knowledge and cutting-edge systems are continually fine-tuned and developed for the best results..
Staying on top of industry developments and innovations has always been an important part of our business. Take the current digital transformation of our industry, which is driven by a trend towards customisation, individualisation and faster turn-around times. We play an active role in this development, because it gives us the opportunity to share new ideas with our clients and to continuously improve and optimise their supply chain.
Industry 4.0 will facilitate the seamless connection of production, demand and inventory planning, fulfilment and distribution. At the same time, mass customisation and individualisation will require even more flexible supply chains. Thanks to a culture of innovation, we are well equipped to deal with the challenges ahead. For many of our clients, we already synchronised their supply chain with planning, production and retail processes. With our “Logistics 4.0” initiative, we can assist with cost-reduction strategies, forecasting and inventory capabilities, supply chain integration and process optimisation.
Talk to your Key Account Manager to discuss how we can future-proof your supply chain.
Henning Harders Logistics 4.0
